Jessika Mercado Caldera

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I am a designer and developer that empowers clients to express their vision, product and message through compelling websites and other multimedia.  I enjoy challenges, strengthening systems and materializing innovative solutions.

EDUCATION

University of Connecticut                Storrs, CT              2015

BFA, Communication Design
Communication Design program investigates new areas of design practice within a professional context. It promotes cross-disciplinary techniques and responsible thinking.

Minor in Digital Arts
Digital Art Minor program provides exposure to tools and techniques of digital media such as digital photography, video, animation, web development  and 3D modeling.

Achievements
Accepted as Member of Design Center
Accepted for Semester Abroad
        Central Saint Martins - Design and Interaction  London  UK 2014
Accepted into Art Exhibitions
      Fine Arts Scholarship Show - University of Connecticut  2012-2014
      UCUK Communication Design Show - Arena Gallery 2014
      Digital Media Foundations Show - Benton Museum 2012

 

Manchester Community College                Manchester, CT               2011

AS, Graphic Design
The Graphic Design program provides students with a sound foundation in technical skills, digital practice, graphic design concepts, aesthetics and visual communication terminologies. 

AS General Studies
The General Studies program is a concentration that is appropriate for a self-designed independent course of study.  Allows for exposure in different subject areas i.e, humanities, history, languages.

Achievements
Accepted into Art Exhibition
      Manchester Community College Art Show - Hans Weiss Newspace Gallery - 2012

EXPERIENCE

Design Intern                 2016 - Present
Alexander Isley Inc. Designers

 

  •  Collaborated with designers on numerous projects. 
  • Photographed, created and developed graphics and imagery for projects. 
  • Filmed and edited studio videos. Maintained social media. 

Freelance Designer                  2011 - Present

  • Work closely with clients on various projects ranging from design to development.
  • Design identities, posters, flyers, business cards and other printed materials
  • Build websites using HTML5, CSS3, Drupal, Bootstrap and WordPress
  • Manage and update content on client’s already existing sites.

Web Developer & Designer          2011 – 2015
University of Connecticut at UITS Web and Mobile Services

  • Built custom websites for department, schools and centers across UConn.
  • Collaborated with clients to determine project goals and needs.
  • Designed several official UConn WordPress themes.
  • Developed wireframes, style tiles, and moodboard for projects.
  • Led presentations of projects to clients with visual guides and research.
  • Applied various design methodologies ensure successful outcomes for clients.
  • Designed UConn’s mobile apps, focused on UI, UX, and user accessibility.
  • Practiced Agile methodologies as part of the developing process
  • Extensively used HTML5, CSS3, and SASS and the Adobe Create Suite

Graphic Designer & Liaison          2011 – 2012
Design Center at University of Connecticut

  • Collaborated with designers to design print, websites, and identities for clients.
  • Designed engaging websites for various departments within UConn
  • Used Photoshop, Illustrator, and InDesign to create engaging content
  • Managed content and css for Fine Arts Department site.

Graphic Design & Marketing        2010 – 2011 
Lewtan Industries

  • Designed and developed company catalogs, web advertisements, and flyers.  
  • Developed vectored proofs for Lewtan customers using Illustrator.
  • Communicated with and helped clients through phone and emails.

Program Assistant (CYFAR)          2007 – 2008
Children Youth and Families at Risk

  • Led program education low income families about nutrition on a peer to peer basis.
  • Created training program for teenagers to teach children about nutrition.
  • Designed training booklet, flyers, logo and  posters.
  • Managed events in Hartford County for grade school children.
  • Managed expenses for flyers, printouts, booklets, supplies and food catering

SKILLS

Technology
Developer tools
   Prepros, Sublime, Github
Web
  HTML5, CSS3, SASS
Platforms
  WordPress, Squarespace, Bootstrap
Adobe Creative Cloud
   InDesign, Illustrator, Photoshop,
AfterEffects, Dreamweaver

Operating Systems
   Macintosh & Windows

Design Methodologies
Interaction Design
Information Architecture
Mobile Web
Responsive Design
Usability
Web Accessibility
User Experience [UX]
User Interface [UI]
Infographics
Agile Methodology
Front-End Design

Art
Screen Printing
Bookmaking
Watercolors
Letterpress
Photography
Typography

Languages
Spanish Fluent
English