Jessika Mercado Caldera

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I am a designer and developer that empowers clients to express their vision, product and message through compelling websites and other multimedia.  I enjoy challenges, strengthening systems and materializing innovative solutions.
 

EXPERIENCE
Lead  Designer & Developer                 2016 - 2017
Miranda Creative Inc

  • Trained team members in essential skills and procedures for efficient project development
  • Led and delegated concept development, creative direction, and site development
  • Fabricated functional UX/UI elements using the aesthetic appeal of the client’s brand identity across multiple platforms (mobile, web, and product). 
  • Developed and presented UX/UI strategies that adhere to guidelines and specifications using  iterative design solutions
  • Was responsible for all steps of interface design including creating sketches, wireframes, prototypes and visual mockups.
  • Drove project management from conception to completion alongside developers, contractors and internal team members to execute goals
  • Provided support on multiple existing sites with various development and functionality issues

UX/UI Designer & Developer         2016 - 2016
Figmints Digital Creative Marketing

    • Met with prospective client to discuss their design needs.
    • Communicated ideas as well as concepts to clients and studio team effectively.
    • Researched topics pertaining to project goals to understand their design needs.
    • Met with team members to clearly define client problems, goals, solutions.
    • Periodically meet with team members to clearly define clients problems, goals and solutions.
    • Designed solutions through a process of wire-framing, and designing interactive comps.
    • Worked closely with front-end developers to design & develop UI componets
    • Produced detailed design specifications for development teams.
    • Develop branding and identity for clients. 
    • Designed logos, icons, and identity systems in InDesign, Photoshop, and Illustrator. '
    • Participated in regular design reviews and other studio meets to develop a stronger process. 

    Design Intern                 2016 - 2016
    Alexander Isley Inc. Designers

    • developed materials for design briefs that suite the client's purpose
    • Collaborated with designers on numerous briefs and projects.
    • Worked creatively to produce new ideas and concepts.
    • Presented finalized ideas and concepts to designers. 
    • Photographed, created and developed graphics and imagery for projects.
    • Filmed, recorded and edited studio videos. 
    • Maintained and updated social media accounts.

    Freelance Designer                  2011 - Present

    • Work closely with clients on various projects ranging from design to development.
    • Design identities, posters, flyers, business cards and other printed materials
    • Build websites using HTML5, CSS3, Drupal, Bootstrap and WordPress
    • Manage and update content on client’s already existing sites.

    Web Developer & Designer          2011 – 2015
    University of Connecticut at UITS Web and Mobile Services

    • Built custom websites for department, schools and centers across UConn.
    • Collaborated with clients to determine project goals and needs.
    • Designed several official UConn WordPress themes.
    • Developed wireframes, style tiles, and moodboard for projects.
    • Led presentations of projects to clients with visual guides and research.
    • Applied various design methodologies ensure successful outcomes for clients.
    • Designed UConn’s mobile apps, focused on UI, UX, and user accessibility.
    • Practiced Agile methodologies as part of the developing process
    • Extensively used HTML5, CSS3, and SASS and the Adobe Create Suite

    Graphic Designer & Liaison          2011 – 2012
    Design Center at University of Connecticut

    • Collaborated with designers to design print, websites, and identities for clients.
    • Designed engaging websites for various departments within UConn
    • Used Photoshop, Illustrator, and InDesign to create engaging content
    • Managed content and css for Fine Arts Department site.

    Graphic Design & Marketing        2010 – 2011 
    Lewtan Industries

    • Designed and developed company catalogs, web advertisements, and flyers.  
    • Developed vectored proofs for Lewtan customers using Illustrator.
    • Communicated with and helped clients through phone and emails.

    Program Assistant (CYFAR)          2007 – 2008
    Children Youth and Families at Risk

    • Led program education low income families about nutrition on a peer to peer basis.
    • Created training program for teenagers to teach children about nutrition.
    • Designed training booklet, flyers, logo and  posters.
    • Managed events in Hartford County for grade school children.
    • Managed expenses for flyers, printouts, booklets, supplies and food catering

    EDUCATION

    University of Connecticut                Storrs, CT              2015

    BFA, Communication Design
    Communication Design program investigates new areas of design practice within a professional context. It promotes cross-disciplinary techniques and responsible thinking.

    Minor in Digital Arts
    Digital Art Minor program provides exposure to tools and techniques of digital media such as digital photography, video, animation, web development  and 3D modeling.

    Achievements
    Accepted as Member of Design Center
    Accepted for Semester Abroad
            Central Saint Martins - Design and Interaction  London  UK 2014
    Accepted into Art Exhibitions
          Fine Arts Scholarship Show - University of Connecticut  2012-2014
          UCUK Communication Design Show - Arena Gallery 2014
          Digital Media Foundations Show - Benton Museum 2012

     

    Manchester Community College                Manchester, CT               2011

    AS, Graphic Design
    The Graphic Design program provides students with a sound foundation in technical skills, digital practice, graphic design concepts, aesthetics and visual communication terminologies. 

    AS General Studies
    The General Studies program is a concentration that is appropriate for a self-designed independent course of study.  Allows for exposure in different subject areas i.e, humanities, history, languages.

    Achievements
    Accepted into Art Exhibition
          Manchester Community College Art Show - Hans Weiss Newspace Gallery - 2012

    SKILLS

    Technology
    Developer tools
      Sublime, Github
    Web
      HTML5, CSS3, SASS
    Platforms
      WordPress, Squarespace, Bootstrap
    Adobe Creative Cloud
       InDesign, Illustrator, Photoshop,
    AfterEffects, Dreamweaver

    Sketch App
       Craft, Runner, Zeplin.io
    Operating Systems
       Macintosh & Windows

    Design Methodologies
    Interaction Design
    Information Architecture
    Mobile Web
    Responsive Design
    Usability
    Web Accessibility
    User Experience [UX]
    User Interface [UI]
    Infographics
    Agile Methodology
    Front-End Design

    Art
    Screen Printing
    Bookmaking
    Watercolors
    Letterpress
    Photography
    Typography

    Languages
    Spanish Fluent
    English